Main Article Content
Abstract
After-sales service (ASS) and service recovery (SR) are increasingly recognized as critical elements in sustaining customer satisfaction and supplier credibility. While prior studies have examined these concepts across consumer and manufacturing sectors, their specific role in Industrial Control Systems (ICS) remains underexplored, particularly within the Indonesian context. ICS represents a high-value, capital-intensive asset that requires continuous operation and long-term supplier support, making after-sales activities a strategic necessity. This study aims to analyze the extent to which ASS and SR contribute to strengthening customer satisfaction and safeguarding supplier reputation in the ICS sector. Unlike earlier research that largely repackages established concepts, this paper critically frames the unique challenges of ICS such as warranty limitations, post-warranty risks, and the vulnerability of installed bases to highlight gaps in both theory and practice. The methodology employed is a structured literature review, drawing from peer-reviewed journals indexed in Scopus, Google Scholar, and Semantic Scholar, complemented with ICS technical references and supplier documentation. From this synthesis, the paper develops a conceptual framework positioning ASS and SR as antecedents of customer satisfaction, which subsequently reinforces supplier reputation and long-term loyalty in capital-intensive industries. The study concludes that effective ASS and SR are not only operational requirements but also strategic levers that determine competitiveness. By contextualizing these concepts within ICS in Indonesia, the research contributes a more critical perspective and offers both theoretical insights and practical implications for sustaining supplier–customer relationships.
Keywords
Article Details

This work is licensed under a Creative Commons Attribution 4.0 International License.

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
- Ahyani, A. (2023). The influence of product quality and service quality on consumer satisfaction. Journal of Economics and Business Letters, 3(5), 11–17. https://doi.org/10.55942/jebl.v3i5.242
- Alireza, F., Fatemeh, B., & Pegah, M. (2011). How after-sales service quality dimensions affect customer satisfaction. African Journal of Business Management, 5(17), 7658–7664. https://doi.org/10.5897/ajbm11.351
- Aljabar, M. W. M., & Hasibuan, S. (2021). Performance evaluation of after-sales service partners in the power tools industry. Jurnal Sistem Dan Manajemen Industri, 5(2), 105–114. https://doi.org/10.30656/jsmi.v5i2.3985
- Aslam, M. M., Tufail, A., Apong, R. A. A. H. M., De Silva, L. C., & Raza, M. T. (2024a). Scrutinizing Security in Industrial Control Systems: An Architectural Vulnerabilities and Communication Network Perspective. IEEE Access, 12, 67537–67573. https://doi.org/10.1109/ACCESS.2024.3394848
- Aslam, M. M., Tufail, A., Apong, R. A. A. H. M., De Silva, L. C., & Raza, M. T. (2024b). Scrutinizing Security in Industrial Control Systems: An Architectural Vulnerabilities and Communication Network Perspective. IEEE Access, 12, 67537–67573. https://doi.org/10.1109/ACCESS.2024.3394848
- Bento, F. (2018). Complexity in the oil and gas industry: A study into exploration and exploitation in integrated operations. Journal of Open Innovation: Technology, Market, and Complexity, 4(1). https://doi.org/10.1186/s40852-018-0092-5
- Chaanine, J., & Sleilati, E. B. (2024). The Moderating Impact of Employee Job Satisfaction on the Service Quality–Customer Satisfaction Relationship: The Case of the Lebanese Healthcare Institutions. SAGE Open, 14(4). https://doi.org/10.1177/21582440241295473
- Dovaliene, A., Gadeikiene, A., & Piligrimienė, Ž. (2007). Customer Satisfaction and its Importance for Long-Term Relationships with Service Provider: the Case of Odontology Services. https://www.researchgate.net/publication/297779524
- Dunković, D., & Knežević, B. (2023). EXTENDED WARRANTY AND ITS IMPACT ON PERCEPTION IN SALES PROMOTION OF DURABLES. Business, Management and Economics Engineering, 21(2), 204–217. https://doi.org/10.3846/bmee.2023.19081
- Febrian, A., Roslina, R., Wibasuri, A., & Yopita, Y. (2024). Increasing customer equity through customer relationships on social media. Diponegoro International Journal of Business, 7(1), 11–22. https://doi.org/10.14710/dijb.7.1.2024.11-22
- Frankó, A., Vida, G., & Varga, P. (2020). Reliable identification schemes for asset and production tracking in industry 4.0. Sensors (Switzerland), 20(13), 1–24. https://doi.org/10.3390/s20133709
- Gustafsson, A. (2009). Customer satisfaction with service recovery. Journal of Business Research, 62(ue 11), 1220–1222. https://doi.org/10.1016/j.jbusres.2008.11.001
- Harzaviona, Y., Yanuar, T., & Syah, R. (2020). Effect of Customer Satisfaction on Customer Loyalty and Marketing Organization Performance in B2B Market Over Heavy Equipment Company. Journal of Multidisciplinary Academic, 4(4).
- Johnston, R., & Michel, S. (2008). Three outcomes of service recovery: Customer recovery, process recovery and employee recovery. International Journal of Operations and Production Management, 28(1), 79–99. https://doi.org/10.1108/01443570810841112
- Lin, C., Wu, Y. S., & Chen, J. C. (2020). Electronic service quality, customer satisfaction, and customer loyalty: A case study of e-commerce in Taiwan. Total Quality Management & Business Excellence, 31(13–14), 1571–1585. https://doi.org/10.1080/14783363.2018.1513395
- Marinković, V., & Kalinić, Z. (2017). Antecedents of customer satisfaction in mobile commerce: Exploring the moderating effect of gender. International Journal of Retail & Distribution Management, 45(9), 929–947. https://doi.org/10.1108/IJRDM-12-2016-0231
- Marr, B., & Schiuma, G. (2003). Business performance measurement – past, present and future. In Management Decision (Vol. 41, Issue 8, pp. 680–687). https://doi.org/10.1108/00251740310496198
- Mohamed Ali, O. (2020). The Roles of Relationships and Service Quality as Drivers of Customer Loyalty: An Empirical Study. Open Journal of Social Sciences, 08(04), 14–32. https://doi.org/10.4236/jss.2020.84002
- Nasution, A., Haris, A., & Herlina, L. (2010). PETROCHEMICAL INDUSTRIES LEMIGAS SCIENTIFIC CONTRIBUTIONS PETROCHEMICAL INDUSTRIES (Vol. 33, Issue 2).
- Nilsson, C., & Sandberg E.(2010), ”. (2010). Building Customer Loyalty by Service Recovery”. Thesis in Marketing.
- Oliver, R., & L. (1997). Satisfaction: A Behavioral Perspective on the Consumer”. McGraw-Hill.
- Paays, P. S. (2024). The Effect Of Service Recovery And Accessibility On Customer Satisfaction And Loyalty. 539–554.
- Pandey, A. (2024). Study on Customer Satisfaction on After Sales Service. International Journal of Business and Management Invention (IJBMI) ISSN, 13, 154–158. https://doi.org/10.35629/8028-1306154158
- Posumah, N. (2022). Legal Protection For Consumers Of Product Warranty In Business Law. Jurnal Hukum To-Ra : Hukum Untuk Mengatur Dan Melindungi Masyarakat, 8(2), 162–173. https://doi.org/10.55809/tora.v8i2.140
- Shahzad, A., Musa, S., Aborujilah, A., & Irfan, M. (2014). A review: Industrial Control System (ICS) and their secuity issues. In American Journal of Applied Sciences (Vol. 11, Issue 8, pp. 1398–1404). Science Publications. https://doi.org/10.3844/ajassp.2014.1398.1404
- Siemieniako, D., Makkonen, H., Kwiatek, P., & Karjaluoto, H. (2025). Empowering value co-creation: Product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier. Industrial Marketing Management, 124, 128–149. https://doi.org/10.1016/j.indmarman.2024.11.008
- Sunarya, E., & Jamaludin, M. (2022). The Influence of Product Quality and After Sales Services on Customer Satisfaction in Mahir Residence Sukabumi. In Research Horizon (Vol. 2, Issue 4).
- Susilo, A., & Ikhsan, R. B. (2020). After-sales service to increase customer satisfaction: application of importance performance analysis method. Journal of Business Studies and Mangement Review, 3(2), 1–7. https://doi.org/10.22437/jbsmr.v3i2.9698
- Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34(1), 46–67. https://doi.org/10.1016/j.ijresmar.2016.11.001
- Wang, C. N., & Chang, K. H. (2018). Practical problem solving in manufacturing technologies. In Advances in Mechanical Engineering (Vol. 10, Issue 10). SAGE Publications Inc. https://doi.org/10.1177/1687814018808846
