Article Sidebar

Download
PDF
Statistic
Read Counter : 426 Download : 434

Downloads

Download data is not yet available.

Main Article Content

Abstract

The purpose of this study was to analyze the effects of celebrity endorsers, brand image, brand trust, and lifestyle on purchasing decisions of local cosmetic products. The method used in this study uses primary data with a sample of 178 respondents, both users and those who have used local cosmetic products. Data collection techniques use non-probability sampling. The data used in this study uses validity tests, reliability tests, classical assumption tests, T tests, F tests, multiple linear analysis, and coefficient of determination. The findings revealed that celebrity endorsement, brand trust, and lifestyle influence the purchase of local cosmetic products, whereas brand image has no effect. Celebrity endorsers, brand image, brand trust, lifestyle and price simultaneously influence the decisions of local cosmetic product buyers.

Keywords

brand image brand trust celebrity endorser lifestyle price purchase decision

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Anisah, A., Khotimah, N., & Aryati, M. Y. (2022). The Factors That Influence The Purchasing Decisions Local Cosmetic Products. Ilomata International Journal of Management, 3(4), 501-512. https://doi.org/10.52728/ijjm.v3i4.581

References

  1. Afriliantini, I., Salam, A., & Abdurrahman. (2019). Pengaruh Label Halal Dan Celebrity Endorser Terhadap Keputusan Pembelian (Studi Kasus pada Pelanggan Kosmetik Wardah di Kota Sumbawa ). Jurnal Manajemen Dan Bisnis, 2(1). https://doi.org/10.37673/jmb.v2i1.300
  2. Agmeka, F., Wathoni, R. N., & Santoso, A. S. (2019). The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce. Procedia Computer Science, 161, 851–858. https://doi.org/10.1016/j.procs.2019.11.192
  3. Ajitha, S., & Sivakumar, V. J. (2017). Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39, 103–113. https://doi.org/10.1016/j.jretconser.2017.07.009
  4. Alzate, M., Arce-Urriza, M., & Cebollada, J. (2022). Mining the text of online consumer reviews to analyze brand image and brand positioning. Journal of Retailing and Consumer Services, 67, 102989. https://doi.org/10.1016/j.jretconser.2022.102989
  5. Ardhianti, M. P., Hermawan, M. A., & Suryawan, R. F. (2022). Pengaruh Gaya Hidup dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Pengiriman JNE Express Cabang Bekasi Tahun 2021. Jurnal Transportasi, Logistik, Dan Aviasi, 1(2), 157–163. https://doi.org/10.52909/jtla.v1i2.64
  6. Astuti, W., Harimurti, C., & Purnaya, I. N. (2021). Pengaruh Pengendalian Jumlah Pembelian Terhadap Pengadaan Material Di PT. Antero Makmur. Jurnal Manajemen Logistik, 1(1), 104–115. https://ojs.stiami.ac.id/index.php/JUMATIK/article/view/1250
  7. Bozza, A., Campi, C., Garelli, S., Ugazio, E., & Battaglia, L. (2022). Current regulatory and market frameworks in green cosmetics: The role of certification. Sustainable Chemistry and Pharmacy, 30, 100851. https://doi.org/10.1016/j.scp.2022.100851
  8. Citra, T., & Santoso, S. B. (2016). Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Cetakan Continuous Form melalui Kepercayaan Merek (Studi pada Percetakan Jadi Jaya Group, Semarang). Diponegoro Journal of Management, 5(2), 158–169. https://ejournal3.undip.ac.id/index.php/djom/article/view/13859
  9. Compas. (2022). 10 Brand Skincare Lokal Terlaris di Online Marketplace. Compas.Co.Id. https://compas.co.id/article/brand-skincare-lokal-terlaris/
  10. Creswell, J. W., & Creswell, J. D. (2018). Research design: qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications, Inc. https://edge.sagepub.com/creswellrd5e
  11. Diba, F. (2020). Pengaruh Celebrity Endorser, Brand Image Dan Sertifikasi Label Halal Terhadap Keputusan Pembelian Produk Kosmetik Wardah [STIE Indonesia, Jakarta]. http://repository.stei.ac.id/3286/
  12. Fatchiyah, A., & Sukmono, R. A. (2021). The Effect of Experiential Marketing and Brand Image on Purchase Decisions Through Word of Mouth as Intervening Variables. Indonesian Journal of Innovation Studies, 16, 8–12. https://doi.org/10.21070/ijins.v16i.556
  13. Fitriana, Sudodo, Y., & Hakim, L. (2019). Pengaruh Gaya Hidup, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Oriflame (Studi Kasus pada Konsumen Oriflame di Kabupaten Sumbawa). Jurnal Manajemen Dan Bisnis, 2(1). https://doi.org/10.37673/jmb.v2i1.304
  14. Hengky, H., Novianto, N., Putri Yulandi, A., Andrea Puspa, D., & Henly, H. (2021). Pengaruh Citra Merek, Kualitas Produk dan Promosi Online Terhadap Keputusan Pelanggan Di Kota Batam Dalam Membeli Skincare Merek Korea. Jurnal Pemasaran Kompetitif, 4(3), 380. https://doi.org/10.32493/jpkpk.v4i3.10434
  15. Herawati, H., & Muslikah, M. (2020). Pengaruh Promosi Dan Desain Kemasan Terhadap Keputusan Pembelian Sariayu Putih Langsat (Studi Kasus pada Factory Outlet PT. Martina Berto Tbk). Kinerja, 2(01), 17–35. https://doi.org/10.34005/kinerja.v2i02.794
  16. Hermans, A.-M. (2022). Lifting, sculpting, and contouring: Implications of the blurred boundary between cosmetic procedures and ‘other’ beauty products/services. Poetics, 90, 101610. https://doi.org/10.1016/j.poetic.2021.101610
  17. Huang, Y.-C. (2022). How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective. Journal of Retailing and Consumer Services, 68, 103071. https://doi.org/10.1016/j.jretconser.2022.103071
  18. Isman, N., Ruma, Z., Sayu, T., & Dipoatmodjo, P. (2022). Pengaruh Labelisasi Halal dan Celebrity Endorser Terhadap Keputusan Pembelian Kosmetik Wardah (Studi Kasus Pada Mahasiswi Fakultas Ekonomi Universitas Negeri Makassar). Jurnal Manajemen Universitas Negeri Makassar, 2(2), 71–79. https://ojs.unm.ac.id/manajemen/article/view/35505
  19. Kurniawati, M. (2022). Ibu dan Perilaku Pembelian Produk Kosmetik Halal. Seri Seminar Nasional IV, 315–320. https://doi.org/https://doi.org/10.24912/pserina.v2i1.18547
  20. Li, M., Li, J., Yasin, M. A. I., Hashim, N. B., Ang, L. H., & Bidin, R. (2022). Impact of celebrity-endorsed environmental advertisements on green economy development. Technological Forecasting and Social Change, 184, 121979. https://doi.org/10.1016/j.techfore.2022.121979
  21. Li, Y., Liu, B., & Xie, L. (2022). Celebrity endorsement in international destination marketing: Evidence from eye-tracking techniques and laboratory experiments. Journal of Business Research, 150, 553–566. https://doi.org/10.1016/j.jbusres.2022.06.040
  22. Lopes, E. L., Yunes, L. Z., Bandeira de Lamônica Freire, O., Herrero, E., & Contreras Pinochet, L. H. (2020). The role of ethical problems related to a brand in the purchasing decision process: An analysis of the moderating effect of complexity of purchase and mediation of perceived social risk. Journal of Retailing and Consumer Services, 53, 101970. https://doi.org/10.1016/j.jretconser.2019.101970
  23. Mazur-Wierzbicka, E. (2021). Communicating socially responsible actions by means of social media in the process of building the image of an organization, as seen in the case of start-ups from the cosmetics industry. Procedia Computer Science, 192, 4279–4289. https://doi.org/10.1016/j.procs.2021.09.204
  24. Mirwan, N. (2021). Perempuan dan Kontestasi Kecantikan: Analisis Konstruksi Citra dalam Bingkai Media. NAJWA: Jurnal Muslimah Dan Studi Gender, 1(1), 73–95. https://jurnal.staiddimakassar.ac.id/index.php/njmsg/article/view/72
  25. Munawaroh, M., Gusteti, Y., & Resty, F. (2021). Pengaruh Selebrity Endorser, Citra Merek Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah (Studi Kasus Mahasiswi Asrama Undhari). Jurnal Ilmiah Manajemen Ubhara, 3(2), 170. https://doi.org/10.31599/jmu.v3i2.960
  26. Nursiti, N., & Fameira, A. (2021). Pengaruh Country of Origin, Brand Ambassador, dan Kualitas Produk Terhadap Keputusan Pembelian Generasi Millenial Pada Produk Nature Republic Aloe Vera 92% Soothing Gel di Jakarta. Jurnal Industri Kreatif Dan Kewirausahaan, 2(2). https://doi.org/10.36441/kewirausahaan.v2i2.59
  27. Pangastuti, J., Sudjiono, S., & Prastiti, E. (2019). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Counter Wardah Di Borobudur Kediri. JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi, 2(1), 69. https://doi.org/10.30737/jimek.v2i1.424
  28. Pratiwi, R. Z. B. (2018). Perempuan Dan Kontes Kecantikan (Analisis Mengenai Konstruksi Citra dalam Bingkai Komodifkasi). Jurnal An-Nida, 10(2), 133–143. https://ejournal.unisnu.ac.id/JKIN/article/download/785/1052
  29. Pratiwi, R. Z. B., & Susilowati, E. (2020). Persepsi Komunitas Hijabers Solo Terhadap Konstruksi Citra Wanita dalam Kontes Kecantikan. ARISTO: Jurnal Sosial, Politik Dan Humaniora, 8(2), 381–405. https://journal.umpo.ac.id/index.php/aristo/article/view/BPS/1389
  30. Purnamawati, I. . P. S., Wianto Putra, I. M., & Wahyuni, N. M. (2022). The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province. Jurnal Ekonomi & Bisnis JAGADITHA, 9(1), 90–98. https://doi.org/10.22225/jj.9.1.2022.90-98
  31. Puspita, R. C., & Suryoko, S. (2018). Pengaruh Iklan, Harga, dan Kepercayaan Merek Terhadap Keputusan Pembelian Kosmetik Revlon. Jurnal Administrasi Bisnis, 7(1), 19. https://doi.org/10.14710/jab.v7i1.22570
  32. Rahayu, D. S., & Sutedjo, B. (2022). Pengaruh Country Of Origin, Persepsi Harga, dan Brand Ambassador terhadap keputusan Pembelian (Studi Pada Konsumen Produk Kosmetik YOU di Terang Beauty Demak). SEIKO: Journal of Management and Business, 5(1), 182–195. https://doi.org/https://doi.org/10.37531/sejaman.v5i1.1904
  33. Sadiq, M., Adil, M., & Paul, J. (2021). An innovation resistance theory perspective on purchase of eco-friendly cosmetics. Journal of Retailing and Consumer Services, 59, 102369. https://doi.org/10.1016/j.jretconser.2020.102369
  34. Septiani, V. R., Oktavia, R. N., & Sudrajat, A. (2020). Pengaruh Country of Origin dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Nature Republic Aloe Vera 92% Shooting Gel. Jurnal Administrasi Dan Manajemen, 10(1), 60–66. https://doi.org/10.52643/jam.v10i1.691
  35. Song, Y., Guo, S., & Zhang, M. (2019). Assessing customers’ perceived value of the anti-haze cosmetics under haze pollution. Science of The Total Environment, 685, 753–762. https://doi.org/10.1016/j.scitotenv.2019.06.254
  36. Staniewski, M., & Awruk, K. (2022). The influence of Instagram on mental well-being and purchasing decisions in a pandemic. Technological Forecasting and Social Change, 174, 121287. https://doi.org/10.1016/j.techfore.2021.121287
  37. Sugiyono. (2014). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif dan R&D. Alfabeta. https://opac.perpusnas.go.id/DetailOpac.aspx?id=911046
  38. Suphasomboon, T., & Vassanadumrongdee, S. (2022). Toward sustainable consumption of green cosmetics and personal care products: The role of perceived value and ethical concern. Sustainable Production and Consumption, 33, 230–243. https://doi.org/10.1016/j.spc.2022.07.004
  39. Tana, S. O., & Bessie, J. L. D. (2020). Pengaruh Gaya Hidup Dan Kualitas Layanan Terhadap Keputusan Pembelian. SMEs: Journal of Management, 13(3), 255–270. https://media.neliti.com/media/publications/332923-pengaruh-gaya-hidup-dan-kualitas-layanan-d6976bbe.pdf
  40. Watanabe, N. M., Kim, J., & Park, J. (2021). Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brands. Journal of Retailing and Consumer Services, 58, 102301. https://doi.org/10.1016/j.jretconser.2020.102301