GUNAWAN, Djohan; PRIHANTO , Y. Johny Natu; PURNAMANINGSIH, Purnamaningsih. From 4ps to 4es: Drivers of Phygital Purchase Intention in Generations Y and Z. Ilomata International Journal of Management, [S. l.], v. 7, n. 3, p. 1224–1235, 2026. DOI: 10.61194/ijjm.v7i3.2448. Disponível em: https://www.ilomata.org/index.php/ijjm/article/view/2448. Acesso em: 30 jul. 2026.