Gunawan, Djohan, Y. Johny Natu Prihanto, and Purnamaningsih Purnamaningsih. “From 4ps to 4es: Drivers of Phygital Purchase Intention in Generations Y and Z”. Ilomata International Journal of Management 7, no. 3 (July 30, 2026): 1224–1235. Accessed July 30, 2026. https://www.ilomata.org/index.php/ijjm/article/view/2448.