Christiarini, Renny, Rooney, and Edy Yulianto Putra. “Purchase Intention Analysis in Augmented Reality Marketing: SOR Implementation Framework”. Ilomata International Journal of Management 7, no. 1 (January 27, 2026): 296-317. Accessed February 9, 2026. https://www.ilomata.org/index.php/ijjm/article/view/1949.