Ilomata International Journal of Social Science

Sustainable Development Communication in Digitalization of Waste Management through Digital Waste Banks in Serang City

Agus Kristian — 2025-12-29

Waste management in Serang City faces challenges, such as low community participation and limited facilities, leading to increased waste volume and environmental pollution. The Digital Waste Bank, as an innovative solution, leverages digitalization to enhance waste management effectiveness through community participation. This study, applying a Sustainable Development Communication approach, aims to analyze communication strategies in digital waste management, identify factors influencing community participation, and propose an effective collaborative communication model between government, communities, and the private sector in the context of the Digital Waste Bank (BSD) in Serang City. Using a qualitative case study approach, data were gathered through in-depth interviews, participatory observations, and focus group discussions. The findings highlight that adaptive communication strategies, the use of social media, and community-based approaches are crucial for engaging the public. Key obstacles include low digital literacy and limited technology access, but opportunities exist in the form of economic incentives and CSR support. The study concludes that structured, cross-sector collaboration significantly enhances the sustainability of digital waste management. Recommendations include improving digital literacy and establishing an integrated communication system between stakeholders to ensure program sustainability.

The Influence of Green Product Knowledge, Consumer Attitude, Consumer Trust on The Decision to Purchase Environmentally Friendly Products

Tirta Surya Dewi — 2026-01-06

Environmental concern increasingly influences consumer choices for personal care products, yet a gap persists between green awareness and real purchasing behavior, especially among Generation Z. This explanatory quantitative study investigates the determinants of green purchase decisions for mercury-free, Centella asiatica–based natural skincare products among Generation Z students in Solo Raya. Using an integrated framework that combines the Theory of Planned Behavior and the Green Trust Model, the study tests whether both models function complementarily in explaining the roles of knowledge, attitudes, and trust in shaping consumer decisions. Data were obtained through an online five-point Likert survey (n = 125, purposive sampling) and analyzed using PLS-SEM (SmartPLS 3.3.2). Findings indicate that Green Product Knowledge has a significant negative effect on purchase intention (β = −0.376), suggesting that greater knowledge may heighten skepticism toward product claims or perceived complexity. Conversely, consumer attitude and consumer trust show positive and significant influences on purchase decisions, with attitude identified as the strongest predictor. This study offers novelty by focusing on the socio-culturally diverse Solo Raya region and by empirically integrating TPB and Green Trust constructs, demonstrating their complementary predictive capability. Theoretically, the results refine assumptions that knowledge automatically increases green buying behavior; practically, they suggest that natural skincare brands should balance factual education with persuasive communication that simplifies product understanding and strengthens brand credibility.

Collective Action in Tourism Village Development: A Case Study of Sade Village, Lombok

Annisa Husnul Latifah — 2026-01-28

This study examines the dynamics of collective community participation in Sade Village, one of the recognized tourism villages in Central Lombok. Despite its long-standing status as a tourist destination, Sade’s progress toward achieving Desa Mandiri remains hindered by limited collective involvement. This condition raises questions about the community’s role in advancing sustainable tourism. To explore this issue, the research investigates residents’ perceptions of tourism as a shared good, the motivations that drive participation, and the barriers that restrict effective collective action. A qualitative case study was conducted through in-depth interviews and participatory observations with residents and key stakeholders during a three-day field visit in June 2025. The data were analyzed thematically using the Miles and Huberman framework, with credibility strengthened through triangulation, expert review, and inter-coder reliability checks. The findings reveal that while residents recognize tourism as beneficial for the community, their participation remains limited. Material incentives, particularly financial benefits that support daily needs, serve as the strongest motivators, complemented by solidary incentives expressed in communal bonds and cultural preservation. However, these drivers seldom translate into coordinated action due to a passive participation mindset, limited awareness of innovation, and the absence of formal organizational structures. The study concludes that low participation in Sade Village reflects cultural and structural constraints rather than disinterest, enriching CAT’s propositions on institutional emergence and free-rider dynamics. It recommends demonstration-based approaches, selective financial incentives, and formal tourism institutions, linked to national programs such as ADWI, to foster sustainable, community-led development in other villages.

Stimulating Consumer Interest in Pukis Kota Baru: Food Influencer and Sustainable Value Through Hedonic and Utilitarian Value

Ayu RIka Putri — 2026-01-28

This study investigates the influence of food influencers and sustainable value on consumers’ intention to purchase Pukis Kota Baru, a traditional Indonesian food, examining the mediating roles of hedonic value and utilitarian value. Amid the rapid digitalisation of consumption and the heightened importance of sustainability in consumer decisions, there remains limited empirical research integrating influencer marketing and sustainability within the context of traditional foods. Addressing this gap, the present research adopts a quantitative survey method, targeting active social media users in DKI Jakarta who have prior experience with Pukis Kota Baru, and analyses responses from 259 participants using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that both food influencers and sustainable value exert a direct positive effect on consumption intention, while only utilitarian value serves as a significant mediator in these relationships; hedonic value does not play a mediating role. These results underscore the predominance of functional considerations in shaping purchase intentions for traditional foods in the digital era, and highlight the strategic importance for marketers and MSMEs to emphasise sustainability messages and practical benefits in digital marketing campaigns for local food products.

Social Influence and Price Values on the Behavior of Ruang Guru Application Users Mediated by Intention

Prayogi Eka Saputra — 2026-01-28

This study investigates the effect of social influence and price value on the behavior of high school students in using the Ruangguru educational application, with behavioral intention as a mediator. The research addresses the gap in understanding the adoption of digital learning platforms among Indonesian students, where usage decisions are often driven by contextual rather than purely psychological factors. A quantitative approach using PLS-SEM was employed, with data collected from 277 respondents through validated questionnaires (Cronbach’s α > 0.7, AVE > 0.5), chosen for its ability to test both direct and indirect relationships simultaneously. Results indicate that price value has a significant positive effect on user behavior (β = 0.421, t = 5.312, p < 0.001, R² = 0.46), while social influence (β = 0.097, p > 0.05) and behavioral intention (β = 0.083, p > 0.05) do not show significant effects. Descriptive analysis also revealed that 72% of students reported high satisfaction, and 68% expressed willingness to recommend the app, although this intention did not translate into actual usage behavior. These findings highlight that affordability and perceived benefits outweigh peer encouragement or intention in driving adoption, reflecting students’ sensitivity to price-value alignment in digital learning. The study implies that educational technology providers should prioritize accessible pricing strategies, though further research is needed to integrate other UTAUT2 constructs for a more comprehensive understanding.

SWOT Analysis of Reverse Brain Drain Regulation for Excellent Human Resources to Support Indonesia’s Non-Military Defense

Hari Prasetyo — 2026-01-28

This study examines the persistent issue of brain drain in Indonesia and its underexplored link to non-military defense policy, offering a novel thematic perspective. It aims to assess the effectiveness of existing reverse brain drain regulations, identify implementation barriers, and propose evidence-based strategies to enhance policy attractiveness. Using a Systematic Literature Review (SLR) and SWOT analysis, the study synthesizes dispersed policies to evaluate their strengths, weaknesses, opportunities, and threats. The findings reveal fragmented regulations, limited career incentives, and inadequate research facilities as major obstacles rooted in policy gaps and weak institutional coordination. The study recommends targeted incentives, clearer legal frameworks, and stronger policy alignment to support human capital development as part of Indonesia’s non-military defense strategy.

The Portability of Ideas in Global Data Governance: A Coxian Reading of ‘Data Free Flow with Trust’ Journey to the UN Global Digital Compact

M. Nur Rahman Dasnita — 2026-01-28

This article investigates the institutionalization of “trusted cross-border data flows” and “interoperability” within the UN Global Digital Compact. Employing a Coxian framework of ideas, material capabilities, and institutions, it argues this outcome was not passive diffusion. Instead, it was the product of a historic bloc that aligned U.S. policy with the interests of major technology firms. Through a directed content analysis of key diplomatic texts from the G20, OECD, and UN, the study traces the genealogical journey of this conceptual pairing. The analysis reveals how this highly portable formula was progressively embedded and proceduralized in the GDC's final text. The article also demonstrates that the success of this ideational project is underwritten by material power: the concentrated structure of global cloud infrastructure, which makes this governance settlement the most feasible option. The research illuminates how hegemonic consensus in digital governance is achieved through a mutually reinforcing alignment of adaptable ideas, strategic institutionalization, and the realities of material capabilities.

Budget Efficiency as a Regional Financial Management Strategy

Adi Tya Indrawan — 2026-01-28

This study aims to analyze the implementation of budget efficiency policies as a regional financial management strategy in the Central Kalimantan Provincial Government for the 2021–2025 period. The study focuses on budget trends and revenue realization, expenditures, efficiency ratios, and the performance of Regional Original Revenue (PAD) components. The research method used is a qualitative case study approach, involving documentation, in-depth interviews, and direct observation at relevant agencies, namely the Finance Bureau of the Regional Secretariat and the Central Kalimantan Provincial Development Planning Agency (Bappeda). The results show that although fiscal capacity has experienced significant growth, the percentage of expenditure realization remains below the ideal target, with efficiency ratios varying between 82.69% and 109.55%. Improved regional tax performance is the main factor in strengthening PAD, while regional levies and regional wealth management results still show low performance. The implemented efficiency policies have succeeded in saving non-priority expenditures without sacrificing basic service sectors, in line with the principle ofvalue for money And good governanceHowever, key challenges include limited human resource capacity, a suboptimal integrated budgeting information system, and bureaucratic resistance to budget restructuring. This research contributes theoretically to the literature on provincial-level budget efficiency and offers practical recommendations for other regions to optimize budget allocation, strengthen fiscal independence, and maintain the quality of public services sustainably.

Foreign Policy of the Republic of Indonesia in the Palestine-Israel Conflict from a Normative Theory Perspective

Alya Medina — 2026-01-28

The Palestine–Israel conflict, is one of the most complex and prolonged issues in modern international politics, marked by an acute humanitarian crisis since the establishment of the State of Israel in 1948. In this context, Indonesia holds a distinctive position as a country that has consistently supported the Palestinian struggle, from the era of President Soekarno to President Joko Widodo. This research, aims to analyze Indonesia's foreign policy toward the Palestine–Israel issue through the lens of normative theory in International Relations, which emphasizes the importance of moral values, ethical principles, and international norms in state decision-making. Utilizing a qualitative method based on literature studies and in-depth interviews, this study explores how the constitutional foundation of the 1945 Constitution, the values of Pancasila, and the nation's moral identity shape Indonesia’s consistent stance in international forums. The findings reveal, that Indonesia’s support for Palestine is not merely a political strategy or a response to global dynamics, but rather a representation of a normative commitment to justice, human rights, and anti-colonial principles. The normative theory approach in this study demonstrates that Indonesia’s foreign policy reflects the nation’s ethical identity as well as its moral stance in confronting global injustices experienced by the Palestinian people. This research contributes to a deeper understanding of how normative theory can be applied to analyze foreign policy in the Global South, particularly in post-colonial contexts. The study also provides insights for policy makers and scholars in recognizing the enduring role of ethical considerations in shaping international relations.

Optimizing Financial Literacy and Financial Technology in Improving the Performance of Sasirangan MSMEs in Banjarmasin: The Role of Financial Management Behavior

Bustani Bustani — 2026-01-28

This study examines the impact of financial literacy and the adoption of financial technology on financial management practices and the performance of Sasirangan MSMEs in Banjarmasin, highlighting the mediating role of financial management behavior. Although vital to the national economy, Sasirangan MSMEs face challenges in financial management and digital integration. The primary research question investigates how financial literacy and the utilization of financial technology influence financial management practices and overall MSME performance. By addressing a gap in the existing literature, this study analyzes the mediating role of financial management behavior between financial literacy, financial technology, and MSME performance, specifically within Sasirangan MSMEs. Utilizing a quantitative approach with PLS-SEM, data were gathered from 66 Sasirangan MSME owners in Banjarmasin. The findings demonstrate that financial literacy significantly impacts financial management behavior, which mediates the relationship between financial literacy and MSME performance. Furthermore, adopting financial technology enhances financial management behavior and MSME performance, with financial management behavior acting as a mediator. The study concludes that improving financial management behavior through financial literacy and technology adoption is vital for enhancing the performance of Sasirangan MSMEs. These results suggest that fostering improved financial management behavior is essential for promoting sustainable growth in local MSMEs. Future studies should examine external factors, such as government policies, that affect MSME financial management practices.

Network of Actors and Public Sentiment in Indonesia’s Housing Savings Policy

Rheghy Pramudya Damu — 2026-01-28

This research examines the discourse on the Public Housing Savings (Tapera) policy in Indonesia through an analysis of actor networks and public sentiment patterns. This research employed qualitative methods with a discourse analysis approach, using Discourse Network Analysis (DNA) to map relationships between actors, and NVivo to identify patterns of public sentiment. This research utilized secondary data collected from online news media, related regulations, and relevant scientific literature. The research findings indicate that actors involved in the public discourse regarding the Tapera policy include the government, business associations, celebrities, academics, professionals, labor groups, and the general public, who exhibit fragmented and ambivalent attitudes. The research implications indicate that lower-income groups are more vulnerable to the impacts of the Tapera policy. This situation has led to concerns and a narrative of distrust, thus increasing the tendency for pessimism towards the policy's implementation. Therefore, more adaptive and inclusive policy solutions are needed that better address the socio-economic dynamics of low-income communities (MBR).

Artificial Intelligence Sparks Controversy in Content Marketing for Local Skincare Brands in Indonesia

Dewi Alesha Miller — 2026-01-28

This study investigates the controversy and public response surrounding the use of artificial intelligence in content marketing by local skincare brands in Indonesia. While the adoption of AI-generated visuals has enabled faster content production and participation in digital trends, it has also provoked consumer backlash over concerns about authenticity, emotional connection, and the loss of artistic value. The research employed a qualitative netnographic approach. Data were collected from viral campaigns, social media commentary, and digital community discussions on public platforms such as Instagram and X (Twitter) between January and May 2025. The findings reveal that although AI accelerates content creation, its widespread use leads to visual uniformity and diminishes brand distinctiveness. Furthermore, Indonesian digital audiences actively shape brand narratives, demanding transparency, ethical standards, and respect for creative human work in marketing communications. The study highlights the need for brands to balance operational efficiency with cultural sensitivity and authentic engagement to build trust and long-term loyalty in the digital era. The main implication is that successful integration of AI in marketing requires open communication and a sustained commitment to human creativity. These insights offer valuable guidance for practitioners and policymakers seeking to navigate the ethical and cultural challenges of AI adoption in Indonesia’s dynamic beauty industry.

The Role of Digital Government Innovation in Driving Bureaucratic Reform and Improving Sustainable Public Service Governance

Muhammad Zikri — 2026-01-28

This paper explores how digital government innovation drives bureaucratic reform and enhances sustainable public service governance. As digital technologies evolve rapidly, governments are adopting new tools to enhance efficiency, transparency, and citizen engagement. However, the impact of these innovations on bureaucratic structures and governance remains underexplored. This study addresses the question: How do digital government innovations contribute to bureaucratic reform and sustainable governance? The novelty of this research lies in its comprehensive synthesis of existing literature, offering a unique perspective on the collective impact of digital government initiatives. While the manuscript provides a valuable integrative analysis, its novelty is focused more on synthesizing existing insights than offering new theoretical contributions. It is recommended that the study further develop an original conceptual framework to enhance its theoretical generativity. While previous studies have focused on specific aspects of digital governance, this paper provides a comprehensive view of how these innovations transform public service delivery and governance structures. Based on a qualitative approach, the study reviews 40 articles published between 2015 and 2025, focusing on themes such as efficiency, transparency, citizen participation, and sustainability. The findings indicate that digital innovations improve bureaucratic efficiency, increase transparency, and enhance citizen engagement. However, challenges like the digital divide and cybersecurity concerns still impede their full potential. In conclusion, this research emphasizes the need for investments in digital infrastructure and policies that promote digital literacy and government support to optimize the benefits of digital government innovations.

Behavioral Patterns of Local Communities in Responding to Climate Change Challenges in Tourism in the Seribu Islands

Vera Inne Juni Simamora — 2026-01-28

Global climate change has had a significant impact on the tourism sector, particularly in marine destinations that depend on the stability of coastal ecosystems. The Seribu Islands, as one of Indonesia’s prime tourism destinations, face serious threats such as sea-level rise, coastal erosion, ecosystem degradation, and an increased frequency of tidal flooding, all of which have implications for both environmental and economic sustainability of local communities. This study aims to identify and analyze the adaptive behavioral patterns of local communities in responding to climate change challenges to tourism. The research employed a qualitative approach with a case study design in four inhabited islands (Tidung, Pramuka, Pari, and Kelapa). Informants were selected through purposive sampling and included homestay owners, tour guides, tourism-related MSME actors, marine transport providers, community leaders, and environmental activists. Data were collected through in-depth interviews, participatory observation, and document analysis, and subsequently analyzed using thematic analysis. The findings reveal that local communities apply adaptation strategies across three main dimensions: (1) economic, through business diversification, digital innovation, and the utilization of local resources; (2) environmental, through ecosystem conservation, participatory waste management, and the efficient use of energy and water; and (3) socio-institutional, through collective action, strengthening of social networks, and collaboration with government, universities, and NGOs. These results underscore that successful adaptation is determined by the integration of economic, environmental, and social aspects, and is not uniform across the islands, with Pramuka Island demonstrating greater preparedness compared to the others. This research provides important implications for sustainable tourism development policies that are adaptive to climate change, emphasizing the need for policy support, institutional capacity building, and community participation in maintaining socio-ecological resilience in coastal areas.

Climate Change, Tourism, Community Behavior, Adaptation Strategies, Seribu Islands

Trans Jatim Bus Service Innovation in Encouraging Mobility and Local Economic Growth in Bangkalan Regency

Asrifia Ridwan — 2026-01-28

This study examines the innovative Trans Jatim bus service corridor 5 in promoting mobility and local economic growth in Bangkalan Regency. This topic is important considering the role of public transportation in supporting inter-regional connectivity and impacting the strengthening of the local economy. This study examines the contribution of innovative bus services to public mobility and regional economic growth. The novelty of this research lies in its approach that not only views transportation as a means of mobility but also as a strategic instrument of economic development, which has not been studied in depth in the context of Bangkalan Regency. This research method is descriptive qualitative with a case study approach and analyzed using Rogers' diffusion of innovation theory. The findings show that Trans Jatim bus services provide affordable, accessible, and modern facilities that have been positively evaluated by the public. Through Rogers' diffusion of innovation theory, the process of adopting this service involves the stages of knowledge, persuasion, decision, implementation, and confirmation. Most people accept this innovation due to cost and time efficiency, although there is resistance from traditional transportation drivers who are economically impacted. The success of this service improves the local economy and spurs sustainable innovation for the welfare of the people of Bangkalan Regency.

Model of Institutional Capacity Development in Building Balbar into an Independent Village in Tidore Municipality

Isra Muksin — 2026-01-28

Balbar Village is the only independent village in Tidore City, North Maluku Province because it is supported by human resource development, organizational development, and institutional reform. The purpose of this research is to get an overview of institutional capacity development in building an independent village and the implementation of programs every year to get a complete picture of human resource development, organizational development and institutional reform in Balbar Village. This research uses a qualitative method approach that delves deeper into the phenomenon and examines the substance of the meaning behind the phenomenon of village institutional capacity development. Deepening qualitative research on the process and interpretation of the results. In qualitative research, human beings are the main focal point, as well as interaction between institutions in an effort to understand an event. The results of the study found that human resource development has been optimal, and Improvement of Technical and Managerial Competencies has been implemented well. Meanwhile, in terms of organizational development, it is not optimal for other institutions to be improved, and institutional reforms have not been fully implemented in Balbar Village, especially accountability has not yet used digital information systems. Meanwhile, institutional reform has not been optimally implemented because village autonomy has not been fully given to the widest extent. It is recommended that in building village independence, optimize organizational development and institutional reform. His next follow-up research is related to governance innovation in building independent villages.

Stakeholder Involvement in Inclusive Campus Services for Students with Disabilities in Indonesia

Gilang Wilmantara — 2026-01-28

This study aims to describe several relevant services that need to be supported by stakeholders to support the inclusion of people with disabilities in higher education in Indonesia. The method used in this research is a descriptive qualitative method. Using the secondary data obtained from news, journals, published articles, and government survey results, which were reviewed based on the conditions of several campuses in Indonesia, with a minority of disabled students. The results of the study indicate that the implementation of disability inclusion in Indonesian universities still faces significant challenges, particularly in terms of infrastructure, human resource readiness, and policy implementation. Some universities have begun efforts through the establishment of disability service units, training to provide disability services, and the provision of accessible facilities. The campuses in question which has implemented the policy that are leaning more into disability-friendly practices, has proved to be more inclusive within the universities civitas in Indonesia. However, service indicators that serve as benchmarks for inclusivity have not yet been consistently applied. The findings of this research reveal that disability inclusion in Indonesian higher education institutions has not been implemented systematically. Although some institutions have made initial efforts to adopt an inclusive approach, there are no standardized evaluation indicators to assess the achievements and quality of services provided. The absence of these standards results in inclusion policies and practices being implemented without a consistent direction.

Upskilling and Reskilling Strategies as a Response to the Optimization of Artificial Intelligence Utilization in Enhancing Human Resource Quality: A Qualitative Study on XYZ Startup Company

Kadek Devy Ariningsih Chandradilova — 2026-01-28

This study aims to examine the upskilling and reskilling strategies implemented by Startup XYZ in response to the integration of artificial intelligence (AI) into its operations. A qualitative single-case study design was employed at a technology-based transportation startup in Bali, Indonesia, during the period of February to April 2025. Five informants were purposively selected, consisting of one HR manager, one line manager, and three employees who had participated in training programs. Inclusion criteria required direct involvement in program planning or participation for at least three months. Data were collected through in-depth interviews (45–60 minutes each), observation of two training sessions (±2 hours each), and document reviews, then analyzed using thematic analysis. The findings show that upskilling enhanced technical competencies, particularly in AI-based data analysis and decision-making, while reskilling facilitated transitions from administrative to AI-related roles. Key supporting factors included strong management commitment, collaboration with training partners, digital infrastructure, and employee readiness. However, challenges were identified, including budget constraints, employee resistance, uneven competencies, and conflicts between training schedules and operational workloads. The study concludes that upskilling and reskilling are effective strategies for improving workforce adaptability and competitiveness in small startups. Practically, modular training design, flexible scheduling, and career development pathways are recommended to overcome financial and psychological barriers, providing a scalable model for other startups undergoing AI-driven transformation.

Is Work Motivation Important? The Role of Work Motivation to See the Consistency of Grit Influence on Individual Work Performance

Syukri Santoso — 2026-01-28

This study aims to analyze the contribution of work motivation on the influence of grit on individual work performance. This research conducted quantitative non-experimental. The sample in this study amounted to 60 police personnel. Data were collected using three scales adopted from previous research. The results direct effect indicate it has been observed that grit exerts a significant influence on individual work performance, with an estimated value of 0.503. This influence is categorized as "strong" due to its magnitude, which exceeds 50%. The indirect effect is characterized by the influence of grit on individual work performance through motivation. Indirect effect has a lower value than the direct effect of 0.303, representing an effect size of approximately 30.3%. In the overall path analysis, it is evident that the strongest path is observed to be the influence of grit on work motivation, with a significant proportion of 65.8%. The correlation between work motivation and grit, with individual work performance is not particularly robust. Consequently, it can be deduced that motivation has the potential to enhance individual work performance, superseding the notion that grit is the sole contributor. The study provides a comprehensive overview of the research deficiencies and recommendations.

AI-Driven Marketing Communication and Customer Satisfaction in Jakarta’s Digital Banks

Safaruddin Husada — 2026-01-28

The rapid integration of artificial intelligence (AI) has transformed digital banking practices, particularly through the adoption of hyper-personalised customer experiences. Despite this growth, comparative empirical evidence on how customers perceive AI-driven strategies across competing digital banks remains limited. This study investigates differences in customer perceptions of Integrated Marketing Communication (IMC), AI Personalization, Technology Acceptance Model (TAM) attributes, Kano needs categories, and overall customer satisfaction among users of three digital banks in Jakarta (Bank X, Bank Y, and Bank Z). A comparative quantitative approach was employed, involving 300 respondents selected through purposive and quota sampling. Data were analysed using descriptive statistics, ANOVA, and Tukey HSD tests. The findings indicate that Bank Y consistently achieves the highest mean scores across all constructs, reflecting strong perceptual leadership. Significant differences among the banks were confirmed, with further analysis revealing that TAM-related attributes and performance needs have become parity factors for certain bank pairs. In contrast, AI Personalization and excitement needs emerge as key differentiators. These results suggest that in increasingly mature digital banking markets, competitive advantage is no longer determined by basic functional performance, but by the ability to deliver proactive, contextual, and emotionally engaging AI-based experiences. This study contributes to the IMC, TAM, and Kano literature by highlighting a shift in customer expectations, where AI Personalization plays a central role in generating attractive quality and enhancing customer satisfaction.

Under Two Patriarchal Authorities? Subordination of Female Peacekeepers by Husbands and the State: A Feminist Critique

Febrie Fitria Nabilaputri — 2026-01-28

This research examines dual subordination of Indonesian female peacekeepers experiencing layered control from private institutions (family/husbands) and public institutions (state/military). Using critical feminist methodology through qualitative literature-based discourse analysis, this study applies feminist state theory and intersectionality analysis to reveal how the state instrumentalizes marriage institutions controlling female soldiers' professional autonomy. Findings indicate spousal permission requirements for peacekeeping assignments create dual ownership: women belong to husbands privately and the state publicly, making career advancement contingent on spousal approval rather than solely professional competence. Three operational mechanisms function: juridical domestication (codifying marital status as professional determinant), institutional collusion (domestic-military patriarchy collaboration), and internalized patriarchy (women accepting subordination systems). Comparative analysis reveals male soldiers face no equivalent requirements, perpetuating hegemonic masculinity. This study offers a new analytical framework conceptualizing dual ownership through three subordination mechanisms for understanding spousal-permission regulations in troop-contributing countries, advancing knowledge on domestic-institutional patriarchy intersections limiting women's peacekeeping participation.

Process, Strategy, and Contextual: The Deadlock Situation in The Negotiation for Resolving Conflict Between Russia and Ukraine (2022-2025)

Dedi Yusuf — 2026-01-28

The conflict between Russia and Ukraine escalated into a full-scale war following Russia’s invasion of Ukraine in 2022. Since then, both parties have engaged in several negotiation efforts aimed at resolving the conflict. However, from all those negotiations conducted none of them produce any agreement or any framework to resolve the conflict. This is seen by the researcher as a deadlocked situation within the negotiation. By using qualitative descriptive research with document analysis using Faure’s deadlock within negotiation framework, this research indicates that negotiation between Russia and Ukraine for resolving their conflict has reached a deadlocked situation. This research also found that several factors such as process, strategy, and contextual factor that are contributing to the deadlock situation within the negotiation. The findings suggest that these factors are creating a condition where during negotiations strategies adopted by both countries during negotiation and social, political, and legal pressure from within the countries makes them have very little maneuver during the negotiation, which creates a lack of any substantial agreement from the negotiation to resolve the conflict. This research contributes to the limited amount of discourse regarding the negotiation conditions that occurred between Russia and Ukraine for resolving their conflict, offering a new perspective by applying Faure’s indicators and factors such as Process, Strategy, and Contextual towards this issue.

Improving Motor Vehicle Insurance Claim Efficiency Using Value Stream Mapping

I Made Balik Yudana — 2026-01-28

This study aims to evaluate and improve the efficiency of the motor vehicle insurance claim process at PT Asuransi Jasaraharja Putera (JRP) through the implementation of Lean Management using Value Stream Mapping (VSM). Data were collected through field observations, in-depth interviews, and analysis of claim documentation from 2021 to 2024. The Current State Map revealed that the average claim completion time was 86 days, significantly exceeding the company’s Service Level Agreement (SLA) of 14 working days. By applying seven VSM tools such as Process Activity Mapping (PAM), Quality Filter Mapping (QFM), and Decision Point Analysis (DPA), the study found that 46% of total activities were non-value-added (NVA). Major inefficiencies were identified in redundant data entry, prolonged approval processes, and manual document handling. The redesigned Future State Map proposes digital process integration and automation to eliminate waste and reduce cycle time. A Fishbone analysis identified six key sources of inefficiency related to human factors, methods, machines, materials, environment, and measurement. The optimized process is projected to reduce claim processing time by approximately 40% and improve customer satisfaction. Overall, this research highlights the novelty of applying VSM for digital process optimization in Indonesia’s insurance industry, demonstrating its effectiveness in enhancing operational efficiency and supporting digital transformation.

Online Sales Activities Conducted by Adults and Involving Children in the Perspective of Positive Law in Indonesia

Silvia Rahmadhani Arsyad — 2026-01-29

The development of digital technology in Indonesia has significantly influenced social life and economic activities. One growing phenomenon is the involvement of children in digital-based commercial activities, such as social media content creation, live-streaming sales, and online product endorsements. While these activities offer economic opportunities and creative expression, they also pose serious legal risks, particularly concerning the protection of children from economic and psychological exploitation. Normatively, child protection in Indonesia is regulated under Law No. 35 of 2014 on Child Protection, Law No. 11 of 2008 in conjunction with Law No. 19 of 2016 on Electronic Information and Transactions, and Law No. 21 of 2007 on the Eradication of Human Trafficking. However, these regulations do not specifically address children’s involvement in digital commercial activities. This research employs an empirical juridical method by combining statutory analysis with field data obtained through interviews and observations involving parents, legal practitioners, and child protection institutions. The findings indicate that the absence of specific regulations governing digital child protection, along with weak supervision, increases the risk of economic and psychological exploitation of children. The novelty of this study lies in examining the relationship between Indonesian positive law and the practical realities of children’s participation in digital commerce. This research recommends the establishment of specific legal regulations, the strengthening of parental supervision, and increased accountability of digital platforms to ensure effective protection of children’s rights in the digital era.

Resistance to Ideal Body Standards: Self-Presentation and Self-Image of Plus-Size Female Influencers on Instagram

Anggie Nur Fitrianti — 2026-01-29

This study aims to understand how plus-size female influencers in Indonesia interpret their self-image and self-presentation on Instagram as the social media platform, particularly within the context of dominant societal standards of the ideal female body. By using a qualitative approach and digital ethnographic method, data were collected through in-depth interviews and content observation of three informants’ Instagram accounts. The findings reveal three key aspects: (1) the meaning of self image for plus-size women; (2) the influence of audience on reflecting self-presentation and self-image; and (3) strategies of self-presentation on social media. The informants demonstrated an authentic of themselves, while creating a digital space that promotes inclusivity and affirmation. Instagram emerged not only as a medium of expression, since it also performed as a social stage where women actively negotiate their identities. This study adds valuable insights to digital communication fields, particularly in understanding the construction of self-representation and body image in the era of digital and social media.

Counteracting the Impact of Online Gender-Based Violence of False Allegations Using the 5R Method on UNIMUDA Sorong Students, Southwest Papua

Muhamad Hasan Rumlus — 2026-01-29

Advances in digital technology in addition to bringing benefits also pose new risks in the form of Online Gender-Based Violence (KBGO), one of which is false accusations or false accusations that can damage students' reputations. This condition is rampant in the campus environment, including at UNIMUDA Sorong, Southwest Papua, where students are a vulnerable group due to low digital literacy in identifying and handling KBGO cases. The research method used was a quantitative approach through a survey of 159 students with two stages, namely a pre-test to measure initial understanding and a post-test to see the impact of the intervention. The results showed a significant improvement in students' understanding of KBGO, courage to refuse, and case reporting skills after the intervention. The findings also point to other forms of GBV such as cyberbullying, impersonation, and non-consensual image sharing.

Impulse Buying in the TikTok Shop Era: A Literature Review on the Role of Positive Emotions, Live Streaming, and Price Discounts

Yunita Fitri Wahyunintyas — 2026-01-29

Impulse buying has become a dominant consumer behavior in the digital era, especially with the rise of social commerce platforms such as TikTok Shop. Unlike traditional e-commerce, TikTok Shop integrates entertainment, live interaction, and real-time promotions to stimulate spontaneous purchase decisions. This conceptual literature review aims to examine the role of positive emotions, live streaming, and price discounts as key factors driving impulse buying in the context of TikTok Shop. By referring to the Stimulus-Organism-Response (S-O-R) framework, this study explores how emotional, interactive, and economic stimuli shape consumer behavior in a dynamic digital environment. The study synthesizes theories of affective marketing, social interaction, and behavioral economics to build an integrative perspective on impulse buying in the era of social commerce. Findings suggest that impulse buying is not simply an irrational act, but the result of systematic experience design. Future research directions are proposed, including experimental and mixed-method approaches to deepen the understanding of digital impulse consumption.

A Review of the Spiritual Marketing Model in the Context of Religion, Culture, and Organization

Ridwan Baidlowi — 2026-01-29

Spiritual marketing is an alternative approach in marketing science that emphasizes the importance of religious values, culture and organizational spirituality in shaping the relationship between companies and consumers. This study aims to review related literature and develop a conceptual model of spiritual marketing that integrates three main dimensions: religious values as the source of ethical norms, local culture as the symbolic framework, and spiritual values in the organization as the operational foundation. Using the Stimulus-Organism-Response (S-O-R) framework, the study maps how these three elements act as a stimulus that shapes consumers' perceptions and emotional attachments, which in turn drive meaningful purchase decisions. This conceptual approach offers a theoretical contribution in expanding the scope of value-based marketing, as well as providing practical guidance for organizations looking to build authentic and sustainable brand loyalty. The study also recommends further research directions based on quantitative and qualitative approaches to test the validity of the proposed model in various social and cultural contexts.

The Duality of Village Fund Provision: An Analysis of the Balance of Opportunities and Challenges in Community Economic Empowerment (Tului Village Case Study)

Karjo Nalu — 2026-01-29

The Village Fund Policy is a step taken by the government to accelerate development and improve the quality of life of rural communities, through strengthening the economy and creating sustainable job opportunities. The purpose of this study is to get an overview of the evaluation of opportunities and challenges for economic empowerment policies of the Tului Village community. The method used in this study is qualitative with a case study approach, the research was conducted in Tului Village using observation techniques, in-depth interviews, and documentation in data collection. The results of the study show that in terms of opportunities through basic infrastructure, village funds are used for agricultural roads and business capital. Meanwhile, the challenge is that the management of village funds in Tului Village has not implemented the principles of transparency and accountability.

Model of Disintegration Prevention in the Tidore Community Based on Social Capital (Dama Nyili-Nyili Tradition)

Putri Nurdiana Jailan — 2026-01-29

Tidore is an archipelagic region that faces challenges in achieving equitable development and is characterized by a multi-clan social structure. At certain times, inter-clan fanaticism can lead to domination and social conflict. Therefore, research on a Social Capital-Based Model for Preventing Disintegration in the Tidore Community through the Dama Nyili-nyili Tradition is essential, as the values embedded in each stage of this tradition are considered sacred and play a significant role in maintaining social harmony and mitigating the risk of disintegration. This study aims to provide a stimulus for the Tidore community and relevant stakeholders to preserve and utilize the dama nyili-nyili tradition as a reference framework for fostering unity and cohesion within a heterogeneous society. A qualitative research approach was employed, with the research conducted on the islands of Tidore, Mare, and Maitara. Data were collected through in-depth interviews with traditional leaders, religious leaders, and community leaders as primary sources. The study specifically focuses on a disintegration prevention model derived from the traditional values of dama nyili-nyili, distinguishing it from previous studies in terms of analytical substance. The findings indicate that the Dama Nyili-nyili tradition continues to exist and is actively preserved by the Tidore community. The proposed model for preventing social disintegration consists of three key elements: tolerance education as a fundamental social value within the Tidore community, strengthening customary institutions as symbols of traditional governance, and reinforcing mutual cooperation as a foundation of social cohesion.