Main Article Content

Abstract

Financial Technology is a new way of transacting that uses money and media that has elements of communication and technology in it. Along with the development of technology and lifestyle adaptation in society 5.0, Financial Technology becomes people's choice in shopping for needs and desires through a commercial online system (E-Commerce). Therefore, this study aims to find out and analyze financial technology service media utilization in improving customer satisfaction. Shopee International Indonesia. This research uses a qualitative approach and descriptive method with the selected research object of financial technology media Shopee International Indonesia. Data collection techniques used are interviews, observations and documentation. Based on the results of this study shows that service required a good relationship between customers and the company. The selection of online media or new media such as financial technology can be a communication link between consumer to consumer (C2C) and is supported by several service features that make it different between transactions through e-commerce media and conventional transactions, especially in creating customer satisfaction. The utilization of financial technology media involves customer relations, media services and impact on customer satisfaction

Keywords

Media Services Financial Technology Customer Satisfaction

Article Details

References

  1. Ansori, M. (2019). Perkembangan dan Dampak Financial Technology (Fintech) terhadap Industri Keuangan Syariah di Jawa Tengah. Wahana Islamika: Jurnal Studi Keislaman, 5(1), 31-45.
  2. Bonsón, E., & Flores, F. (2011). Social media and corporate dialogue: the response of global financial institutions. Online information review.
  3. Cahya, D., Yuspin, S. W., & Kn, M. (2020). Analisis Pelaksanaan Pemberian Pembiayaan Berbasis Teknologi Informasi Oleh Financial Technology. http://eprints.ums.ac.id/id/eprint/84029
  4. Chakravartty, P., Pedro-carañana, J., & Groshek, J. (2004). Global Financial Crisistextbar Neoliberal Newspeak and Digital Capitalism in Crisis Related papers Negot iat ed Hegemony and Reconst ruct ed Boundaries in Alt ernat ive Media Coverage of Globalizat ion.
  5. Haroon, O., & Rizvi, S. A. R. (2020). COVID-19: Media coverage and financial markets behavior—A sectoral inquiry. Journal of Behavioral and Experimental Finance, 27, 100343.
  6. Immawati, S. A., & Dadang. (2019). Minat Masyarakat Bertransaksi Menggunakan Financial Technology ( Fintech ) Di Kota Tangerang. Jurnal Ekonomi Dan Bisnis, 1(1), 1–8.
  7. Indrasari, M. (2019). Pemasaran Dan Kepuasan Pelanggan: pemasaran dan kepuasan pelanggan. Unitomo Press.
  8. Kurniawan, D., Zusrony, E., & Kusumajaya, R. A. (2018). Analisa Persepsi Pengguna Layanan Payment Gateway Pada Financial Technology Dengan Metode Eucs. Jurnal INFORMA Politeknik Indonusa Surakarta, 4(3), 1–5.
  9. Miswan, A. (2019). Perkembangan dan Dampak Financial Technology (Fintech) terhadap Industri Keuangan Syariah di Jawa Tengah. Wahana Islamika: Jurnal Studi Keislaman, 5(1), 38.
  10. Philippon, T. (2016). The fintech opportunity (No. w22476). National Bureau of Economic Research.
  11. Sri Adiningsih. (2019). Transformasi Ekonomi Berbasis Digital di Indonesia: Lahirnya Tren Baru Teknologi, Bisnis, Ekonomi, dan Kebijakan di Indonesia. PT. Gramedia Pustaka Utama.
  12. Sudaryo, Y., Efi, N. A. S., Yosep, & Nurdiansyah. (2020). Digital Marketing dan Fintech di Indonesia. Andi.
  13. Walker, G. (2017). Financial Technology Law–A New Beginning and a New Future. The International Lawyer, 50(1), 137-216.
  14. Wijaya, O. Y., & MH, M. (2020). Strategi Manajemen Hubungan Pelanggan dan Orientasi Pasar: Upaya Meningkatkan Kinerja Pemasaran Industri Furniture di Jawa Timur. Lakeisha.
  15. Yoyo Sudaryo, S. E., MM, M., Efi, N. A. S., Yosep, M. A., SE, M., Nurdiansyah, B., & ST, I. (2020). Digital Marketing dan Fintech di Indonesia. Penerbit Andi.