Main Article Content

Abstract

This study aims to examine the effect of competitive strategies on company performance with supply chains as moderating. This type of research is quantitative research. The sampling technique was purposive sampling. Data analysis techniques used simple linear regression and subgroups using Moderated Regression Analysis. The results of the study show that competitive strategies have an effect on company performance. Supply chain as a moderating variable strengthens the relationship of competitive strategies to company performance. Low cost strategies and differentiation are used in measuring competitive strategies. Where differentiation strategies are more applied than low cost strategies due to the object of research in the fields of property, real estate, building construction that produces limited and unique products at high costs.

Keywords

Competitive Strategy; Supply Chain; Company Performance

Article Details

Author Biographies

Herlin Rosalina Febriyanti Herlin , Universitas PGRI Madiun

Program Studi Pendidikan Akuntansi

Fakultas Keguruan dan Ilmu Penddidikan

Universitas PGRI Madiun

Elva Nuraina Elva , Universitas PGRI Madiun

Program Studi Pendidikan Akuntansi

Fakultas Keguruan Dan Ilmu Pendidikan

Universitas PGRI Madiun

Nur Wahyuning Sulistyowati Nur, Universitas PGRI Madiun

Program Studi Pendidikan Akuntansi 

Fakultas Keguruan Dan Ilmu Pendidikan

Universitas PGRI Madiun