Persuasive Through Ethos, Logos, and Pathos in BTS' Speech at The White House
DOI:
https://doi.org/10.61194/ijjm.v5i2.1015Keywords:
Racism, Discrimination, BTS, RhetoricAbstract
Race is the diversity given by God Almighty. Race can be understood as the distinctive characteristics of a nation in groups based on different physical characteristics. This difference is a beautiful thing because humans do not only consist of one group, but also various groups with differences that can complement one another. Unfortunately, in the reality of social life, there is still discrimination against certain races with different physical forms from the majority in a region. The United States is an example of a country that has the highest level of racism in the world. The Asian-American race often experiences acts of racism that result in fatalities. BTS, a band from South Korea, became the representative of Asians invited by Joe Biden to speech at The White House to express their concern about hate crimes. The purpose of this study is to analyze BTS' speech regarding racial issues towards Asians at The White House from the perspective of Rhetorical theory using the elements of ethos, logos, and pathos. The speech reflected the reality of racism towards Asian ethnic groups, as well as a solution to end this problem by fighting racism at all levels of society. This research uses the interview method by collecting primary and secondary data from relevant books, journal articles, and websites to analyze the Rhetoric speech by BTS in order to get accurate results. The implications of the results of this study include improving Rhetoric not only used in Political occasions but can be used for anyone like BTS did from an entertainment background.
Downloads
References
Adman, P., & Jansson, H. (2017). A field experiment on ethnic discrimination among local Swedish public officials. Local Government Studies, 43(1), 44–63. https://doi.org/10.1080/03003930.2016.1244052
Aristoteles. (2018). Retorika (Seni Berbicara). BASABASI.
Braca, A., & Dondio, P. (2023). Persuasive communication systems: a machine learning approach to predict the effect of linguistic styles and persuasion techniques. Journal of Systems and Information Technology, 25(2), 160–191. https://doi.org/10.1108/JSIT-07-2022-0166
Call, K. T., Alarcon-Espinoza, G., Mac Arthur, N. S., & Jones-Webb, R. (2023). Insurance-Based Discrimination Reports and Access to Care Among Nonelderly US Adults, 2011-2019. American Journal of Public Health, 113(2), 213–223. https://doi.org/10.2105/AJPH.2022.307126
Cather, D. A. (2023). Addressing insurance price discrimination in an era of diversity, equity, and inclusion. Risk Management and Insurance Review, 26(3), 407–429. https://doi.org/10.1111/rmir.12249
Cherry, K. (2023, March 11). Gardner’s Theory of Multiple Intelligences.
Congressional Research Service. (2020). U.S. Role in the World: Background and Issues for Congress .
Corray, R. (2019). The Art of Effective Public Speaking: Stand Up and Speak Up. Xlibris US.
Creswell, J. W., & Creswell, J. D. (2017). Research Design: Qualitative, Quantitave, and Mixed Methods Procedures (5th ed.). SAGE Publisher.
Davies, S. R. (2022). Science Communication at a Time of Crisis: Emergency, Democracy, and Persuasion. Sustainability (Switzerland), 14(9). https://doi.org/10.3390/su14095103
Fathoni, T., Asfahani, A., Munazatun, E., & Setiani, L. (2021). Upaya Peningkatan Kemampuan Public Speaking Pemuda Sragi Ponorogo. Amalee: Indonesian Journal of Community Research and Engagement, 2(1).
Fitzgerald, K. J. (2023). Recognizing Race and Ethnicity Power, Privilege, and Inequality (4th ed.). Routledge.
Gerend, J. (2020). Lessons in rural Persuasion: Village infill development in Bavaria, Germany. Sustainability (Switzerland), 12(20), 1–14. https://doi.org/10.3390/su12208678
German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2016). Principles of Public Speaking. Routledge.
Griffin, E., Ledbetter, A., & Sparks, G. (2019). A First Look at Communication Theory (10th ed.). McGraw-Hill Education.
Habsy, B. A. (2017). Seni Memehami Penelitian Kuliatatif Dalam Bimbingan Dan Konseling : Studi Literatur. Jurnal Konseling Andi Matappa, 1(2).
Hebb, D. O., & Dion, K. L. (n.d.). The Social Psychology of Perceived Prejudice and Discrimination.
Hendri, E. (2019). Komunikasi Persuasif Pendekatan dan Strategi. Rosda Karya.
Koerniadi, R. A. (n.d.). Politik Populisme & Retorika Donald Trump: Paradoks Kontroversial Komunikasi Publik Era Post-Truth.
Lee, A. (2018). Ethnic Diversity and Ethnic Discrimination: Explaining Local Public Goods Provision. Comparative Political Studies, 51(10), 1351–1383. https://doi.org/10.1177/0010414017740604
Little, W., & McGivern, R. (2014). Race and Ethnicity. Introduction to Sociology - 1st Canadian Edition.
Maarif, Z. (2015). Retorika Metode Komunikasi Publik. Rajawali Pers.
Maryam, E. W. (2021). Buku Ajar Psikologi Sosial (1st ed.). Umsida Press.
May, A. (2022). Retorika Dakwah. Guepedia.
Murdianto. (2018). Stereotip, Prasangka dan Resistensinya (Studi Kasus pada Etnis Madura dan Tionghoa di Indonesia). Qalamuna, 10(2).
Mutz, D. C. (2022). Effects of changes in perceived discrimination during BLM on the 2020 presidential election. Science Advances, 8(9). https://doi.org/10.1126/sciadv.abj9140
Nainggolan, E., Kusuma, C. F., Tasya, A., & Andina, K. N. P. (2021). Gerakan Stop AAPI Hate: Reaksi Framing Media Amerika Serikat Terhadap Asian-American Pacific Islanders (AAPI) Hate. Retorik: Jurnal Ilmu Humaniora, 9(2).
Ruliana, P., & Lestari, P. (2019). Teori Komunikasi. Rajawali Pers.
Supriyadi, & Amalia, A. N. (2022). Teknik Berbicara di Depan Umum (Public Speaking) dan Negosiasi. NEM.
Suryanto, Bagus, M. G., Putra, A., Herdiana, I., & Alvian, I. N. (2012). Pengantar Psikologi Sosial. Airlangga University Press.
West, R., & Turner, L. (2017). Introducing Communication Theory: Analysis and Application (6th ed.). McGraw Hill.
Yang, X., Wang, S., & Eklund, L. (2020). Reacting to social discrimination? Men’s individual and social risk behaviors in the context of a male marriage squeeze in rural China. Social Science and Medicine, 246. https://doi.org/10.1016/j.socscimed.2019.112729
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
