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Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.

Keywords

BRImo Right Choice Conformity of Expectations Satisfaction of Facilities

Article Details

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Sofyan, M., Natision, A., Minh, T. T., & Santoso, T. (2022). Analysis of Customer Satisfaction and Loyalty Using BRImo. Ilomata International Journal of Management, 3(1), 131-139. https://doi.org/10.52728/ijjm.v3i1.425

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